We build a strong, consistent and relevant brand
Platform
Brand
A plat... what?
A brand platform is a guide that ensures that everyone inside and outside the company or entity is clear about what the brand represents and how it should be perceived.
For example, imagine that your brand is like a person. The brand platform defines its personality (if it is fun, serious or innovative), its values (such as honesty or proximity) or its competitive territory (family, Mediterranean, rural...)
Thus, when this brand "talks" to its public (through advertisements, products, or services), it always does so consistently ; getting them to know her better and rely on her. It's a way to create a strong and lasting connection with your communities.
No problem! We take care of designing your brand platform or we offer you a workshop to define it in community. Either way, being clear about it will go a long way in setting the strategic direction of your brand.
Do you prefer to leave it in our hands or organize a tailor-made training ?
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Program
Analysis
strengths
Weaknesses
threats
opportunities
trends
Insights
Community
Sociodemographic profile
Pain points
Moments of consumption
Contact channels
Identity
Pilars
Proposta de valor
Punt de vista
Territoris
Narrative
Personality and values
Tone and style
Tagline
key message
Through this consultancy course, we will build the foundations of your brand so that it can connect with the audience, be clear, coherent, relevant and interesting. And we will do this by defining the brand platform: a practical and useful strategic document for creating a brand from scratch or revising the one you already have in place.
By Laia Benaiges. Founder of Monné Comunicació. With 15 years of experience in the sector. Degree in Advertising and PR (ESRP-UB). Master's degree in political and institutional communication (ICPS-UAB). Postgraduate in professional narrative (Laboratory of letters). Specialization in branding and brand strategy (Complot School).
He has worked for companies in various sectors and for institutions such as the Carulla Foundation, the Museum of History of Tarragona, the AEHT Federation or the Provincial Council of Tarragona.
I propose a course
to define what it looks like, what it does and why your brand is special
