The Instituto de Olivotecnia is a company specialized in the creation and manufacture of products aimed at functional nutrition and health; which has a star product trusted by top level athletes.
From Monné Comunicació, we have taken care of the naming change ; with the collaboration of Maite and Sara d'Amor de Marca; focused on improving its positioning and reinforcing the product's differential value: squalene. SqualOX refers to squalene, the star component of the sports supplement and its oxygenating qualities.
The naming was accompanied by a communication plan focused on defining the verbal identity of the brand, its positioning, the social media plan and the actions to launch the range aimed at amateur sportsmen on the market.
From Monné Comunicació we have also taken on the task of executing part of the actions proposed in the communication plan, with a flexible and multidisciplinary team. In this case, we counted on Sergi for the shooting focused on creating material for social networks and with Carol for the generation of newsletters and inbound marketing actions.
With all of them, a prior strategy and continuous coordination, we manage to generate coherent actions focused on the objectives set in the communication plan.
